tag:blogger.com,1999:blog-23964814.post404230618202586972..comments2024-03-07T16:08:49.323+00:00Comments on London, Lanka and drums: A Question To The Creatives Out ThereRhythmic Diasporahttp://www.blogger.com/profile/15184142486414379805noreply@blogger.comBlogger10125tag:blogger.com,1999:blog-23964814.post-45355015255620255222008-06-02T19:48:00.000+01:002008-06-02T19:48:00.000+01:00dhammika has left the building...Actually the coun...dhammika has left the building...<BR/><BR/>Actually the country too!Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-23964814.post-25293712798991175352008-05-31T14:24:00.000+01:002008-05-31T14:24:00.000+01:00I agree with David. In fact its shocking that this...I agree with David. In fact its shocking that this Dhammika guy even things his #2 idea is even ethical,<BR/><BR/>As for the Honda ad, the spoof is better<BR/><A HTTP://WWW.YOUTUBE.COM/WATCH?V="HeANRQBz0Yw">http://www.youtube.com/watch?v=HeANRQBz0Yw</A>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-23964814.post-71398379209319068682008-05-31T07:50:00.000+01:002008-05-31T07:50:00.000+01:00Glad to see you haven't lost your self-effacing mo...Glad to see you haven't lost your self-effacing modesty, Dhammika, but you're wrong on no 2. It should NOT be "memorable and engaging enough to build the reputation of the creative and the agency that created it". That is the very dubious objective that has made many Colombo ad shops lose the confidence of their clients. However, an ad that that is memorable and engaging enough to build the reputation of the BRAND, will also build the reputation of the agency. But it should always remain a byproduct, and not the objective of the ad. Down that road lies the short slippery path to scam.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-23964814.post-75505812506701452832008-05-30T15:06:00.000+01:002008-05-30T15:06:00.000+01:00Hi ya, RD sorry replying Davy on your post."Dhammi...Hi ya, RD sorry replying Davy on your post.<BR/>"Dhammika is also a damn good suit who has worked in teams that have created some damn good advertising - in terms of quality and sales for the client."<BR/>And yes Dhammika loves to dabble in creative. The worst suit to have around. But you know I love you Davy.<BR/>And in terms of what makes a good ad, sometimes we love to complicate it with all the jargon. It is simple;<BR/>1. It should sell the product WELL while building a viable and long-term business environment for the brand.<BR/>2. It should be memorable and engaging enough to build the reputation of the creative and the agency that created it.<BR/>That's all.<BR/>dhammika :)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-23964814.post-35653975966842896572008-05-30T13:04:00.000+01:002008-05-30T13:04:00.000+01:00Java - If that's what the client intends then yes,...Java - If that's what the client intends then yes, for sure.<BR/><BR/>David - Thanks for that answer, it's highly informative. You may be right about the Honda ad building the company's overall image, I hadn;t taken that into account.<BR/><BR/>Dhammika - I'm unsure about the "being remembered" thing. It seems to me that that is only a measurement of success if it's what the client has set out as an objective.<BR/><BR/>Someone important - Yes, fair enough, thanks for reading and the comments.Rhythmic Diasporahttps://www.blogger.com/profile/15184142486414379805noreply@blogger.comtag:blogger.com,1999:blog-23964814.post-40730100258666137312008-05-30T10:23:00.000+01:002008-05-30T10:23:00.000+01:00An ad needs a few things in my egoistic evaluation...An ad needs a few things in my egoistic evaluation (don't stop reading)<BR/><BR/>1. what the company wants to tell the market <BR/><BR/>2. some element to get the market involved<BR/><BR/>3. if the strategy is good for the brand, and the target is right; <BR/><BR/>4. You are right still the product won't be remembered in the beginning, or may not be. But they will remember it if it doesn't bore them enough to switch the channel every time it comes on or runaway from it. This Honda ad is a good example, people do froward it around. So this brings us to the conclusion that a good ad EVENTUALLY builds your brand, but bad advertising won't. <BR/><BR/><BR/>Fair enough?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-23964814.post-92076734657216585762008-05-30T10:11:00.000+01:002008-05-30T10:11:00.000+01:00In a market where mercedeses, and bmws were king, ...In a market where mercedeses, and bmws were king, today Honda is king in places like dubai, repected in US etc. so by not considering themsleves, just another car, honda has gone from being a car in people's minds to a "honda" like a bmw and all. blah blah blah but you probably know all this brand jargon. But does this mean there are no ads done for award winning purposes only (well meaning or not) that accomplish nothing than the award? Yes, you are absolutely right, there is. <BR/>Was this Honda commercial a waste?<BR/> (some additional info, it was one of the most expensive ads to ever be produced) <BR/>It could have been, or perfection could have been the one edge that separated them from every other car. <BR/>tcAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-23964814.post-75679169898437663002008-05-30T08:49:00.000+01:002008-05-30T08:49:00.000+01:00http://www.neilfrench.com/xobeer/index.html:)dhamm...http://www.neilfrench.com/xobeer/index.html<BR/><BR/>:)<BR/>dhammika<BR/>"You don’t have to shout to be heard, you just need to be remembered and shouting never helps"Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-23964814.post-52241807472227614202008-05-30T08:38:00.000+01:002008-05-30T08:38:00.000+01:00That's just the half of it, Java.Good question. Ve...That's just the half of it, Java.<BR/><BR/>Good question. Very simply, a good ad should be memorable first and last. And it must be memorable across the spectrum -- ie it should make you remember the brand and remember the message. <BR/><BR/>Ads often have to get it right on at least two levels -- the tactical message delivery and the strategic brand building. If Ikea is having a Christmas sale, that message must be delivered clearly and in an entertaining manner that will be remembered. But that's not enough. The ad must also contribute to building Ikea's longterm brand image, so it must fit into the overall brand communications.<BR/><BR/>I disagree with you about the Honda film. I think it quite clearly conveys the fact that Honda makes cars comprised of intricate technology that works together in perfect harmony. If you feel that the ad doesn't make Honda memorable as a brand, maybe that's true -- but only if you take the ad in isolation. As a part of Honda's overall communications, it does its part to build the brand into an automotive giant.<BR/><BR/>And for the record, Dhammika isn't a Creative. He's just a suit who thinks he can do my job better than I can :)Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-23964814.post-5711714144509618632008-05-30T03:18:00.000+01:002008-05-30T03:18:00.000+01:00Should be the ones that get folk to rush out and g...Should be the ones that get folk to rush out and get whatever it is that is being advertised, shouldn't it?Anonymousnoreply@blogger.com