Monday, May 20, 2019

Hanging and Influencing.

Recently I've become aware that these two words, as nouns, have become things. I don't know how they crept into everyday usage, but what the hell?

Maybe it's a muso thing, but every day I see muso type 'friends' of mine talk about what a great 'hang' they had with someone. And that someone is invariably a (slightly) famous sort, which makes me think that there's some kind of grovelling going on here.

It's that whole Facebook / Twitter narcissistic thing going on again. A desire to tell others that they spent some time with Tom Jones' guitarist or Will I Am's drummer, coupled with a need to let the famous person what a good bloke they think he is.

And influencers?? Seriously, I know it makes me sound old, which I am, but from what I can see an Influencer is someone who has a large enough following on some social media platform to influence their readers to buy something. That's it.

Said thing doesn't have to be good, said influencer often gets paid or gets a free house or something in return for their endorsement and said readers go off and spend money on a diet thing, a pair of trainers or an operation that they don't need and probably wouldn't even want were it not for one of those Kardashians telling them how good it is.

It's all gone a bit mad.

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