Everywhere I go I'm ambushed by photographs or tales of the latest adventure in cup cake making. By hideously colourful shots of icing in the shape of a random musical instrument, a sporting item or something that vaguely looks like a car.
Or tales of cakes, deadlines and successes or failures? Of "how am I going to make nine hundred cakes in the next five and a half minutes?
Seriously. Why is this? Is the world ending or something?