Michelle Dewberry - The Apprentice

She won.

I am pleased.

As this amazing series drew to a close I became increasingly impatient and frustrated with Ruth, the Badger. She just didn't look genuine to me. Her on camera smiles all seemed to have an off camera grimace to them. There were expressions caught on camera that showed a hint of her "looking after number 1" attitude. If Ruth had won I would have been left incredibly disillusioned with the programme.

On the other hand, Michelle blossomed in the last few episodes. She had been in the background, doing good work but largely unnoticed. She burst through at the final hurdle. She looked cool, calm and competent and thoroughly deserved the title. Of all the contestants she was one of the few open and honest ones. When she messed up she admitted to it. "I was wrong to think I could manage Syed and Paul".

One of my highlights of the series was the emergence of Syed Ahmed and his "couldn't have made it up" personality. Someone should be talking to him right now and negotiating terms to make a fly on the wall documentary series following him as he progresses in his career. Or send him to the USA to make a programme following him there. It would make for fascinating and compulsive viewing.

There were lots of elements in the series and its making that I disagreed with but, I have to say, I agreed with the result. I would love to see the BBC make the next series with someone other than Sir Alan Sugar, a real business leader. Sir Alan, for all his wealth and success, is not a highly respected professional business leader. He boasts about making decisions himself and disregarding others' opinions. He call himself "one of the most belligerent people you will ever come across". He is not what most business people would describe as a role model.

I won't forgive him for firing Ansell and saying that he was "just a Salesperson". Salespeople make the world go round. Behind every great business person is a great Salesperson and many of the best ideas have failed because they have not been sold properly.

Amstrad is a large Company but it is not right up there with the Vodafones and the Tescos as being massive and hugely influential. As far as I know Amstrad, and Alan Sugar, made and sold some innovative products, mostly in the eighties and nineties, but I really can't think of the last time I considered buying an Amstrad product. Can you?

The BBC probably won't trade him in for a different model though.

He is great TV.

Michelle - Good luck, you deserved your victory.