Please excuse me whilst I patronise you for a quick minute but, just in case you don't know much about these sort of things, I'll try to give you a quick explanation.
We have the left side of our brain and the right side of our brain they are said to be two very different animals.
The left side is the one that takes care of the very logical and analytical thing. It looks after things like maths, algebra, sequencing and organisation. If a person is very left brain oriented then they are far more likely to be a scientist, a librarian, a banker or a solicitor than if they are right brained. Apparently they're more likely to be a dog loving person too, though I don't know how or why.
On the other
I've spent the best part of my life convinced that I was a left brained person, that logic, detail and organisation were my forte and that I was to creativity what Green Day are to traditional Irish folk music. Then, about a year ago, I took a test and learned some stuff and found out that I'm actually more right brained than left. It was a bit of an epiphany for me and it helped me to understand things better. I'm not planning to rush out and start designing sarongs or try to write copy or anything, but I now know why I've so often struggled with things that I felt I ought to be good at.
It follows that most of those creatives, the people who do make ads and have all those brilliantly imaginative ideas are mostly right brained. It's the left brained fellows who judge, who criticise and who tear things apart. It's very often the left brained sorts who can take a great but unrefined idea and make it into something better and workable, even though they'd never have come up with the idea to start with.
So I was thinking about these Chillies and wondering whether it's right, wrong or perhaps neither that creative ideas and brilliantly dreamy concepts (right brained) can be pigeon holed and placed into a judging system that's fundamentally logical and analytical (left brained).
Wouldn't it be better if they could be judged in a way that didn't force a square peg into a round hole?
Or is that asking the impossible?
Would awards be taken seriously if they were given out without any logical justification? If someone won because others just felt it was the best entrant.
Or is that what happens anyway? I may be barking up the wrong tree here, but would love to know what people think.